Digital Marketing

The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.

Types of Digital Marketing

• Social Media Marketing

• Content Marketing

• Search Engine Optimization (SEO)

• Search Engine Marketing (SEM)

• Pay-Per-Click Advertising (PPC)

• Affiliate Marketing

• Email Marketing

• Radio advertising

Activities in digital marketing

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities

Is Digital Marketing Important?

Why Digital Marketing is Important for business- Facilitates Interaction with Targeted Audiences. One reason why internet marketing is assuming control over conventional marketing channels is the capacity of Digital advertising methods to cooperate with target audiences and ensure result driven interactions.